Witch house (also known as Drag) is an occult-themed dark electronic music genre and visual aesthetic that emerged in the late 2000s. The music is heavily influenced by chopped and screwed hip-hop soundscapes, and industrial and noise experimentation, and features use of synthesizers, drum machines, obscure samples, droning repetition and heavily altered, ethereal, indiscernible vocals.
The witch house visual aesthetic includes occult, witchcraft, shamanism and horror-inspired artworks, collages and photographs as well as significant use of typographic elements such as Unicode symbols. Many works by witch house visual artists incorporate themes from horror films such as The Blair Witch Project, the television series Twin Peaks, and mainstream pop culture celebrities. Common typographic elements in artist and track names include triangles, crosses, and other Unicode symbols, which are seen by some as a method of keeping the scene underground and harder to search for on the Internet as well as references to the television series Twin Peaks and Charmed. .
