Golden age hip hop is a name given to mainstream hip hop music created in the mid/late 1980s and early 1990s, particularly by artists and musicians originating from the New York metropolitan area. It is characterized by its diversity, quality, innovation and influence on hip hop after the genre's emergence and establishment in the previous decade. There were various types of subject matter, while the music was experimental and the sampling from old records was eclectic. The artists most often associated with the period are LL Cool J, Slick Rick, Ultramagnetic MC's, the Jungle Brothers, Run-D.M.C., Public Enemy, Beastie Boys, KRS-One, Eric B. & Rakim, De La Soul, Big Daddy Kane, EPMD, and A Tribe Called Quest. Releases by these acts co-existed in this period with, and were as commercially viable as, those of early gangsta rap artists such as Ice-T, Geto Boys and N.W.A, the sex raps of 2 Live Crew and Too Short, and party-oriented music by acts such as Kid 'n Play, The Fat Boys, DJ Jazzy Jeff & The Fresh Prince and MC Hammer. .