In medieval Gaelic and British culture a bard was a professional poet, employed by a patron, such as a monarch or nobleman, to commemorate the patron's ancestors and to praise the patron's own activities.
In the second half 20th century the word 'bard' was borrowed and used in Polish and Russian to honor influential singers-songwriters regardless of their style (varying from folk through guitar ballad to soft rock) to show they are respected as poets, not only musicians. .
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