(PIX) is an independent record label in the United States. Originally based in Georgetown, IN, PIX lived most of its existence in Bloomington, Indiana, and is now located in Gainesville, Florida, after a brief stint in Olympia, WA. Some consider the label most notable for releasing an EP by the band Against Me! (Crime As Forgiven By). However, and with great disappointment to Plan-It-X, the band has since requested to repress the record on their band mananger's label after mass alienation from its former fan base associated with Plan-It-X.
Plan-It-X has also released other notable albums by This Bike is a Pipe Bomb, Defiance, Ohio, Ghost Mice, Japanther, The Bananas, Operation: Cliff Clavin, and Antsy Pants (a project featuring Kimya Dawson of the Moldy Peaches), and re-released albums by Fifteen, among others.
Founded in 1994 with a strict DIY punk ethic, the label refuses to sell any CDs for more than five dollars. PIX has a philosophy that is summed up in their slogan: "If it ain't cheap, it ain't punk". PIX strives to illustrate that the practices of the major record labels do not need to be duplicated by the independent record labels in order for smaller labels to be successful. They support other small labels and encourage others to do so as well (and even go as far as to suggest starting your own label - and many have done so, following the example set by PIX).
The label is run by Chris Johnston and his friends. Johnston currently plays in the band Ghost Mice, as well as his solo act Captain Chaos, and is a former band member of Operation: Cliff Clavin, The Devil is Electric, The Ted Dancin' Machine, Peanucle, and The Sissies.
Beyond the release of musical albums, Plan-It-X has released a book by author Greg Wells (Complete Control: An Anthology 1997-2005), the zine My Friend Bubby, as well as a DVD featuring live performances of bands filmed during Plan-It-X Fest 2004 (see below). A new documentary DVD is being put together from footage shot across the week of the 2006 Plan It X Fest. .
